The Ultimate Facebook Ads Targeting Tutorial in 2023

This video is the Ultimate Facebook ads targeting tutorial.

In it I walk you through all the various Facebook ads targeting options you may want to use including:

Location targeting
Demographic targeting
Detailed targeting
Open targeting
Custom audiences (retargeting)
Lookalike audiences

I also show you how to adjust your targeting for different types of businesses, most notably local businesses.

As with all things Facebook ads, there is no one size fits all and it's very important that you customize your Meta ads targeting approach for your niche.

#facebookads #facebookadstargeting

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CHAPTERS:

0:00 What's covered here
0:15 Example Facebook ad campaign
2:10 Location targeting
5:16 Audience size
7:06 Demographic targeting
9:16 Detailed targeting
13:58 Targeting mistake to avoid
15:20 Custom audiences
17:24 Your sources
30:42 Meta sources
39:12 How to use custom audiences
43:57 Lookalike audiences
49:47 How to use lookalike audiences
51:45 Open targeting
56:01 How to scale

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Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?

If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.

You can find out more about our services and book a free 30-minute strategy session with us here: https://heathmedia.co.uk/done-for-you/

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CONSULTING SESSIONS with our Facebook & Instagram ads experts:

Interested in having one of our Facebook ad account managers look at your ad campaigns and make real time recommendations to help you get better results?

Or answer any questions you have about Facebook & Instagram advertising?

You can book a session here: https://heathmedia.co.uk/facebook-ads-consultancy/

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FREE WEBINAR:

You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: https://event.webinarjam.com/register/lx4z0iy

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